Kerovit Retail Store Launch

Here's the Kerovit Retail Store Launch reformatted to match the standard:

Context:
Kerovit needed a flagship retail moment to mark its expansion into Kolkata — not just a store opening, but a launch that would generate real visibility and press attention in a new market.

Ownership:
I led the full-stack marketing campaign for the launch of Kerovit's new experience centre in Kolkata.

Execution:
I curated and coordinated a two-day launch event, from on-ground execution to press interactions; secured a high-visibility hoarding at Maa Flyover, one of Kolkata's busiest spots; launched a month-long radio campaign to build recall and footfall; engaged 8 hyperlocal influencers to generate relatable video content; drove media outreach through a press conference and digital PR; and designed an in-store photo-op booth that let guests take home framed memories — creating emotional brand connect.

Result:
Over 300 visitors on Day 1, earned media coverage, and a memorable retail activation that blended experience with performance.