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Field Notes
Observations from inside the work
Hi, I'm Reema — a marketer with 13+ years across categories most people don't think about until something breaks: flooring, plumbing, sanitaryware, heating and cooling solutions. I learned marketing where it's hardest. That's why it works everywhere else.
Here you’ll find: the mechanisms, the mistakes, the things that don't make it into a case study or a LinkedIn post.
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