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From Zero to Industry Voice: Forbo India
Project Type
Market Entry & Brand Strategy
Date
Oct 2015
Location
Gurugram, India
Context:
When I joined Forbo Flooring Systems' India operations, the Swiss flooring manufacturer had no local digital presence — no website, no social channels, no public voice in the market.
Ownership:
I built the foundational digital infrastructure and became the brand's public-facing voice in India.
Execution:
I built the India website and social channels across Facebook, Instagram, and Twitter — growing Facebook alone to 94,000 followers. Beyond owned channels, I represented Forbo in feature interviews with Construction+Infrastructure+Architecture, SH Magazine, and VMRD, and spoke at industry platforms including Engage Indore, an architecture and design conference — positioning Forbo's sustainability credentials (GRIHA/IGBC-recognized products, EPD transparency) as something the market heard directly from us.
Result:
A market entry that moved beyond visibility into recognized industry credibility — 94,000 organic followers built from zero, and Forbo established as a trusted, quoted voice in India's architecture and design press.
