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Aqua Click — Launching Kerovit's Shower Control System
Project type
Integrated Campaign — Film, Brand Collateral & Social
Date
November 2025
Location
New Delhi
Context:
Kerovit needed to launch Aqua Click — a premium, multi-outlet thermostatic shower control system — into a market where most buyers didn't yet understand why a smart shower control was worth the upgrade over a standard mixer. The challenge wasn't just awareness; it was translating a technical product advantage into something a buyer could feel.
Ownership:
I led the Aqua Click launch campaign end-to-end — concept, film, brochure, and social rollout.
Execution:
I developed the campaign narrative around effortless control and personalization ("One Click to Infinite Comfort"), then built it across three formats: a brand film, a product brochure detailing the system's finish options (Chrome Plated, Rose Gold, Champagne Gold, Gun Metal, Matte Black) and technical capabilities — independent outlet control, fine-tuned temperature and water volume, and simplified installation — and a social media campaign translating those technical benefits into consumer-facing messaging.
Result:
Became Kerovit's flagship premium-tier product launch of the year
